New! Marketing Your Perfume - £245. Suitable for perfumers, entrepreneurs and anyone launching a new perfume.  Discounts available for group bookings.

Marketing your Perfume | Learn the essentials of the marketing mix and how to utilise this knowledge when marketing your perfume.

Suitable for perfumers, entrepreneurs and anyone launching a new perfume | Just £245

Spend a day with us at The Cotswold Perfumery and we'll teach you the science and art of marketing and provide you with the essential essence of how to brand, package and market perfumes.

Our perfume courses bring together a wide range of attendees including aspiring perfumers who have commercial aspirations. If this describes you, then you will also be interested in our marketing your perfume course because you will want your perfume to be ‘out there’ and for buyers to find it, buy it and love it!

‘Marketing your Perfume’ introduces the marketing mix and explains the relevance of the ‘P’s in marketing your Perfume.

This one day course/workshop is presented by Jools Coggon, an expert in e-commerce and marketing, who has worked as a director of an e-commerce plc and presented many lectures both at UK universities and internationally. She is also an artist, poet and a perfumer. Jools is well known for her creative and innovative style, as an entrepreneur, academic and in business.

Your introduction into the tools and techniques of marketing begins with an interactive market research exercise which will help to get you in tune with the factors influencing customer choices and decision making covered on the day.

An interesting and informative collection of mini presentations follow, all of which involve attendee participation.

In the afternoon, with the help of your newly acquired marketing skills, you will define your own marketing mantra, marketing mix, and come up with a plan of action!

Perfect for:

Our ‘Marketing your Perfume’ course is ideal for anyone working in the perfume industry who would like to hone their marketing skills. This includes newly qualified perfumers, perfume entrepreneurs and professional perfumers who feel that they would benefit from a refresher course – or should that be a spritzer?

By the end of our 'Marketing your Perfume' course you will:

  • understand the relevance of market research.
  • be familiar with the Marketing Mix including the essence of our 9 ‘P’s.
  • have brain-stormed branding and packaging ideas.
  • draft an essential POA (plan of action) to put you on the route to success.

Dates and Venues

This course is offered on an on-demand basis. If you would like to reserve a place on the next available course please talk to John when you attend a perfume making course or  contact

For three or more delegates, we may also be offer the course at your own venue. Please contact if you would like to discuss this.

Looking forward to hearing from you and to getting your show on the road!