Perfume In The News

14 Apr 2017

We couldn’t resist passing on this piece of news about Ivanka Trump’s fragrance which has been making headlines recently for all the wrong reasons.

After his controversial presidential win in November, Donald Trump and his family have faced a huge backlash towards their commercial businesses from some US citizens. However, despite a widescale campaign aiming to dissuade shoppers from buying Trump products and services, sales of Ivanka Trump’s perfume have soared.

Her Eau de Parfum which retails at $46.99 was recently a No.1 best seller on Amazon with a roll on version at $15.00 sitting at No.3, beating other fragrances from established perfume powerhouses Vera Wang and Giorgio Armani.

The surge in perfume sales comes hot off the back of the news that Nordstrom department stores had dropped the Ivanka Trump clothing range claiming that sales of Ivanka branded items had dropped by a third in the past financial year.

Ivanka’s many commercial efforts were hit hard by activists after the President’s senior advisor, Kellyanne Conway was censured by the White House for encouraging people to “go buy Ivanka’s stuff” during a television interview that took place at the White House. It’s a federal offence for anyone to use public office for private gain as well as the “endorsement of any product, service, or enterprise” and for the “private gain of friends, relatives, or persons with whom the employee is affiliated in a nongovernmental capacity”.

We like to think that fragrances are bought and sold on the merit of their scent and marketing alone, but suspect there are other reasons for Ivanka’s sudden surge in popularity. Either way, it’s left us intrigued as to what the Ivanka perfume actually smells like. Perhaps a little visit to Amazon is in order...

If you love perfume then why not arrange to visit us in Bourton-on-the-Water to attend one of our courses, or simply have a browse in our gorgeous gift shop. Just give us a call on 01451 820 698 to find out more.

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